“OBSKUR” is the Norwegian word for “Obscure”, which means “undiscovered”.
So basically we at Obskur hunt for the most obscure talent, we polish them and we display their talent to the world.
There are millions of talented people in this world who are still undiscovered, maybe because they don’t have the right facilities or right marketing skills, or probably they haven’t even recognised their talent yet.
Our vision is to hunt for all such artists which have something unique to keep on the table, whichever genre it might be, our main agenda is good music. If the music is good, we are open to sign and invest artists from the remotest corners of the world.
We polish these artists in the areas they are week, and make a virtual society of musicians including producers, singers, rappers, beatboxers, sound engineers.
Once we’re done with polishing our artists we start building a brand behind them. We prefer in quality over quantity. Let the releases be less in numbers, but we make sure every release is a hit in it’s zone.
We get the music on almost every online store and streaming services worldwide, namely iTunes, Deezer, Shazam, Amazon, Apple Music, Google Music, YouTube, SoundCloud, etc.
We use our strategic marketing techniques and our strong tie ups with some of the biggest companies in the music scene, let them be in the live entertainment sector, public relations sector, digital promotions sector, the media, to make sure the music gets the maximum reach and to the right audience through our Digital Marketing Action Plans.
OBSKUR IS NOT JUST ABOUT RELEASING MUSIC, IT’S ABOUT BUILDING BRANDS BEHIND EVERY ARTIST WE SIGN.
IT’S A MOVEMENT.
A MOVEMENT FEATURING “GOOD MUSIC”